REC
KEEP YOUR EYES OPEN
We collaborate with production partners and visionary filmmakers around the worldWe are dreamers, adventurers, and storytellers
Projects
REC provides a complete, end-to-end visual content solution. We have the resources, skills and industry-specific experience necessary to produce, create and deliver projects of any scale, in any part of the world.
Our mission
We help brands build their communities through storytelling.
Our Story
REC Content & Media is a content company with a collective of filmmakers, media professionals and artists who are passionate about telling stories of people and communities in Southeast Asia.
Film Production
We are a team of professional and passionate filmmakers.
We help brands improve awareness by producing quality video content on digital and broadcast platforms.
Our focus is on detailed conceptualization and professional execution.
REC MEDIA
W
here brands are brought to life through visual storytelling.
This is our production platform dedicated to the F&B, luxury resort, lifestyle, and wellness industries.
With an artistic and cinematic approach, we help brands build visual ecosystems that are emotionally resonant and visually consistent.
Purpose:To elevate brand experience and create long lasting value through film.
Our Team
After more than a decade of filming, from bustling cities to remote islands, we’ve come to understand
To create a meaningful frame, it’s not just us behind the lens, but all those who have shaped the artistic spaces we step into. We deeply respect every architectural touchpoint the vision of designers, the craft of makers those who breathe life into light, texture, and space.
What began as a small collective of independent creatives has gradually grown into a studio dedicated to cinematic video production for high-end resort brands, while also pursuing documentary filmmaking that honors community sustainability. We continue to learn, to enrich our artistic journey, to live the craft with care and integrity. And we always look toward those who believe in the power of art, just like we do.
JOY BI
“I didn’t choose art. Art chose me and it flows through me like blood.” For over a decade, I have lived this craft, filming across the many landscapes of Vietnam...
Each project, to me, is more than a journey, it is a moment of communion between space and people. A chance to tell stories that words alone cannot express.
I don’t chase spectacle or visual shock. I seek quiet beauty, the kind that makes people pause, breathe slower, and feel.
This studio was founded to tell stories like these, to align with the artistic vision of brands in the luxury hospitality and travel space, those who believe in the emotional power of visual language.
Alongside cinematic branding for resorts and the F&B industry, I also continue to expand my creative depth through documentary work, to listen more deeply, to learn more meaningfully, and to connect with the identity of each region, transforming it into a bridge between brand storytelling and the values of local communities.
My most recent work, “Echoes of Nature”, portraying the culture and biodiversity of Phu Quoc, was awarded Second Prize at the Happy Vietnam Video Contest 2024.
I work with brands that carry vision, those who understand that art is not separate from the experience.